All work

TGV INOUI Pro

Redesign of TGV INOUI Pro, the mobile app for business travellers, covering UX, UI and a scalable design system for iOS and Android. Clarity under pressure for journeys, tickets, disruptions and on-board services.

Client
SNCF Voyageurs
Year
2023
Services
UX/UI · Design system · iOS / Android

What we had to solve

  • An ageing experience

    The existing app carried years of incremental features: dense screens, inconsistent patterns and journeys that asked too much of users under time pressure, finding the next train, opening a ticket, reacting to a delay.

  • Trajectory under engineering constraints

    The train trajectory component had to handle real-time states (delays, added stops, platform changes) within strict native performance budgets, shared tokens across platforms, and APIs that don’t always return complete or stable data.

  • Components that survive production

    Every pattern, inputs, alerts, service icons, trip cards, needed to stay readable at scale, documentable for product and engineering, and resilient across light/dark themes without fragmenting the codebase.

How we got there

  1. 01

    Audit & framing

    Mapped critical journeys (trips list, trip detail, stations served, ticket access) and scored friction against real traveller scenarios, boarding windows, group bookings, mid-journey disruptions.

  2. 02

    Design system foundation

    Defined the TGV INOUI Pro visual language: Avenir typography, brand magenta, secondary blue/yellow for info and alerts, and a component library (inputs, buttons, banners) ready for dual-platform build.

  3. 03

    Trajectory & dense UI

    Designed the stations timeline as a stateful system, progress, warnings, added stops, then stress-tested layout density so engineering could implement one reusable pattern instead of one-off screens.

  4. 04

    Handoff & iteration

    Specs, tokens and interaction states shipped with design reviews alongside product and mobile teams, then iterated on feedback from store ratings and in-app behaviour.

What changed

A clearer Pro experience for travellers managing trips at pace, ticket access in one tap, readable disruption states, and a shared system that keeps iOS and Android aligned as the product evolves.

+1MActive users
iOS App Store score
+Positive reviews